Available from 9th March 2026.

Allinson’s The Champion Wholemeal Sliced Bread is a hearty, high-fibre wholemeal loaf made with over 60% wholegrain wheat. Crafted for great taste and balanced nutrition, it delivers a rich, nutty flavour with a soft texture that works perfectly for everyday sandwiches and toast.

Each slice provides a natural source of fibre and plant protein, helping you move closer to the UK’s recommended daily fibre intake. Made with wholemeal flour and oat bran, this wholesome loaf offers steady energy release and satisfying fullness — ideal for balanced breakfasts and filling lunches.

Free from artificial preservatives and emulsifiers, and suitable for vegetarians and vegans, it’s a practical everyday wholemeal bread that doesn’t compromise on flavour.

As part of our new partnership with Allied Bakeries, we’re proud to bring trusted household favourites like Allinson's to your doorstep as part of your regular delivery.

• High in fibre – 2 slices provide approx. 5.6g fibre, contributing towards the UK 30g daily fibre recommendation.
• 61% wholegrain recipe – made with wholemeal wheat flour and oat bran for sustained energy.
• 100% of your daily wholegrain in 2 slices (based on US 48g guidance used on pack).
• Naturally rich in plant protein – over 5g protein per slice.
• Artificial preservative & emulsifier free.
• Freezer friendly – perfect for reducing waste (Freeze up to 1 month - overwrap pack).

Store in a cool, dry place — ideally not refrigerated. Reseal once opened. Suitable for vegetarians and vegans.

Typical Values	Per 100g
Energy	963kJ/228kcal
Fat	2.6g
of which saturates	0.5g
Carbohydrate	37.1g
of which sugars	3.3g
Fibre	6.1g
Protein	11g
Salt	0.95g

Typical Values	Per Slice
Energy	443kJ/105kcal
Fat	1.2g
of which saturates	0.2g
Carbohydrate	17.1g
of which sugars	1.5g
Fibre	2.8g
Protein	5.1g
Salt	0.44g

 

Contains: Wheat (gluten), Oats (gluten), Barley (gluten), Soya.